Professional Development: Social Media and Emerging Technology

September 12, 2019 1:00 PM - 5:00 PM (EDT)

Description

INSTRUCTOR:

Lindsay Sutton, AVP Digital Strategy Lead, John Hancock

ABOUT THIS COURSE:

Join Lindsay Sutton, AVP Digital Strategy Lead, John Hancock, to talk about social media and emerging technology. Social Media is no longer new. But how consumers are consuming content is always changing. And emerging technology is constantly influencing our marketing and presenting us with new and interesting ways to convey a message, create utility, and connect with our audiences. The key to all of this is that the customer and their needs are now at the center of everything we create and build - from product, to app, to content. This half-day session unpacks social media, both paid and organic content, influencers, and the tech experiences that inspire us as we strive to develop programs for our own businesses. You will be actively participating in this class through hands on activities like creating social strategies, reviewing influencers, and more.

Time

Thursday, September 12, 1:00PM - 5:00PM

Location

Publicis Sapient

40 Water Street, 16th Floor, Boston, MA, 02109, United States

Pricing

Members: $450
Non-Member: $525
*Tickets are non-refundable.

Contact Information

The Ad Club
Name: Molly Sullivan
Phone: 617-262-1100
Email: molly@adclub.org
Details: Cell: 617.320.0631

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