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Professional Development: Copywriting Essentials

October 29, 2019 9:30 AM - 4:30 PM (EDT)

Description

INSTRUCTOR:

Daisy Scott, Creative Director

ABOUT THIS COURSE:

Copywriting is a conversation with your customer. Your job? Make it a good one. If you’re new to the creative side, or need a jumpstart out of a rut, this full-day workshop is for you. We analyze what works and what doesn’t, cover techniques to get the most out of strategies, generate more ideas, make concepting more productive, and make the final product harder working. Bring your marketing and writing questions and come ready for hands-on exercises, critique, and practical problem-solving.

What we’ll cover:

How to have an interesting conversation
How to use a strategy
Strategy vs. concept vs. execution
Directed (and productive) brainstorming
Working with visuals
How to build a voice
Body copy pointers

WHO SHOULD TAKE THIS COURSE?

Junior to mid-level Copywriters for internal to external agencies.

Time

October 29, 2019 9:30AM - 4:30PM

Pricing

Member: $550

Non-Member: $640

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Contact Information

The Ad Club
Name: Molly Sullivan
Phone: 617-262-1100
Email: molly@adclub.org
Details: Cell: 617.320.0631

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Professional Development: Copywriting Essentials

October 29, 2019 9:30 AM - 4:30 PM (EDT)

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Professional Development: Copywriting Essentials

October 29, 2019 9:30 AM - 4:30 PM (EDT)

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