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CMO Series with CarGurus

October 29, 2024 3:30 PM - 5:30 PM (EDT)

Description

Join us on October 29th for a CMO Series event with Dafna Sarnoff, CMO, CarGurus.

The burning question on where to get the best bang for the marketing dollar is a tough one to answer.  CMOs and agencies everywhere are on a quest to prove out the impact of performance marketing vs brand marketing.

Learn from CarGurus journey in managing the best balance of performance marketing vs brand investment as the evolve the brand.

About Car Gurus

CarGurus was founded in Cambridge in 2006 by Langley Steinert and is now a nearly $900M publicly traded company that continues to grow rapidly. It is now the most visited marketplace to buy or sell your car in the country, with more dealers and inventory than any competitor, and it continues to innovate to drive value in new ways for both consumers and customers.



Time

3:30 REGISTRATION

4:00 PRESENTATION BEGINS

4:45 Q&A

5:00 DRINKS and HORS D'OEUVERS

Pricing

MEMBER PRICING:  $90

NON-MEMBER: $125

STUDENT: $40

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Contact Information

The Ad Club
Name: Courtney Doyle
Email: courtney@adclub.org
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